Episode 9: The Conclusion

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 9 of The Seven C’s of Creative Leadership! Today, we connect the dots and summarize all of the Seven C’s we discussed to date. In order to do that, weivy-ross-2 invited a very special guest to help us out: Ivy Ross, the Fearless Leader of Google Glass. If there’s one person who epitomizes each of the Seven C’s, it’s Ivy.

Highlights from our discussion include:

  • “We all need grazing time.”
  • Why it’s critical to exercise both sides of our brain.
  • The importance of play.
  • Why we should ‘be going on Safari” to dig for nuggets of insight.
  • Companies are too outcome driven; we need to have the freedom to play with all the possibilities.
  • Model one small step at a time.
  • Should Compassion become the eighth C?

As part of our concluding episode, we asked Ivy to give us a quick soundbite regarding the importance of each C. Here’s how she answered:

Communication:  “The glue that holds ideas together.”

Curiosity: “Asking the ‘What if?’ questions and the ‘But why?’ and ‘How do things work?’ questions.

Creativity: “Seeing things beyond what they appear to be and being free to make new connections.”

Connecting: “How the brain makes new ideas. It’s imperative.”

Culture: “Be immersed in it and be the observer of it.”

Change: “Or die. The only thing guaranteed is that things will never stay the same.”

Courage: “Nothing new will ever come about if you don’t have it.”

 

As we discuss in this episode, Creative Leadership isn’t simple and it takes a high level of commitment. We were thrilled to hear Ivy state, “I certainly think the C’s that you have are absolutely the ingredients.”

As we conclude this initial series of podcast interviews on The Seven C’s of Creative Leadership, I’m happy to announce two things: 1) we’ll soon have each episode transcribed and available for download, and 2) we plan to continue to podcast!  More news will come shortly on the latter, but given your enthusiastic response to the initial series, we will make some refinements and continue the conversation. We already have some great guests lined up for you!

Thank you for being a part of our series! We look forward to the next part of our journey!

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 8: Courage

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership 

Welcome to Episode 8 of The Seven C’s of Creative Leadership! Today, we discuss the seventh and final C: Courage. When it comes to leading innovation and fostering a creative culture, courage is the leadership attribute that separates the good from the great.

Creativity and innovation always involve some level of risk because novel ideas are difficult to quantify in their infancy.  A truly unique idea won’t easily dovetail with the organization’s cognitive map, which usually means people will spend more time trying to figure why it’s a lousy idea versus a great idea!

In this week’s episode, we interview agency veteran, Denis Budniewski, who is the EVP, Director of denis2-300x147Account Leadership & Growth at Campbell Mithun. Denis has been in the business of protecting and nurturing ideas for many years and he’s seen the good, the bad, and the ugly when it comes to creative leadership.  Highlights from our conversation about courage include:

  • “Ambition is key. Without it, creative leadership is difficult.”

  • Creative leaders are great at distilling information that inspires creatives to do amazing work. Avoid data dumps!

  • “Keep your teams small and manageable.” Those are better conditions for courage to yield good results.

  • “Courage has to come from both sides.”

  • Our jobs as marketers is to go beyond what we did before or “what the ask is.”

  • “It is ok to be uncomfortable. That always means you are on the right path.”

Don’t forget to join us next week for Episode 9 as we invite Ivy Ross, Fearless Leader of Google Glass on the show to help us wrap-up our series! If there’s one person who embodies all seven C’s, it’s Ivy. You won’t want to miss this must-listen to interview!

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 7: Change Management

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership 

Welcome to Episode 7 of The Seven C’s of Creative Leadership! Today, we discuss the sixth C: Change Management. All innovation involves change of some degree. Whether it’s a radical innovation that renders an existing line of business irrelevant or an incremental product innovation that alters a manufacturing process, Creative Leaders are conscious of the cultural impact ideas will have on their organization. This awareness empowers them to sell ideas because they can ward off potential resistance before the skeptics attempt to convince key decision-makers otherwise.

Creative Leaders not only only must embrace change, they must possess the confidenceJeff-2-300x223 (1) to lead change — everyday!  In our interview with Jeff Shuck, CEO of Plenty Consulting, we discuss the relationship between change and creative leadership.  Jeff works on the front-line of change and shares great insight that any leader of any size business can put into practice immediately. Highlights from the conversation include:

  • The problem isn’t getting new ideas in, it’s getting old ideas out.
  • “Change is actually the norm.”
  • “Visioning is the North Star.”
  • Put new employees on new teams; let them make something happen instead of beating them down until they obey the cultural norm.
  • Three words every leader should say:  “I was wrong.” Follow up with, “Here is what I learned.”
  • Champion a bold vision, but don’t forget to celebrate the small wins.

Don’t forget to join us next week for Episode 7 as we invite Denis Budniewski, EVP, Director of Account Leadership & Growth at Campbell Mithun, to discuss Courage. Denis is long-time agency veteran and has seen it all. He’ll explain why it’s so critical to be courageous in defense of great ideas. Courage is the creative leadership attribute that separates the good from the great. You won’t want to miss Denis’ perspective!

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 6: Culture

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 6 of The Seven C’s of Creative Leadership! Today, we discuss the fifth C: Culture. “We have to innovate or die,” is a great rallying cry until we wake up and realize its really a commitment to fostering a more creative culture. The challenge for most organizations is that creativity is often outsourced to external agencies leaving current executives with little hands-on creative leadership experience.

This week’s guest is Tim Murphy, VP Digital & Media at Pernod Ricard. Tim has worked onTim-Murphy-300x200 global iconic brands, like Absolut, and knows first-hand that fostering a creative culture is critical for brand stewardship and for innovation. In our interview we ask Tim how a large global corporation like Pernod Ricard nurtures a creative and innovative culture. His answers just may surprise you — his insights are applicable to any organization big or small!  Highlights include:

  • You have to promote experimentation. Perfect solutions just don’t fall into your lap.
  • It’s critical to create the space for creativity. Creative thinking needs to be coaxed into the light.
  • The importance of play — “This is what my kids do.”
  • Find out what people are passionate about…then let them at it.
  • Share and show what you’re doing with other people. Avoid the protectionist trap.
  • Be patient. This can’t, and won’t, happen overnight.

There’s much, much more to learn from Tim!  Be sure to listen with a pad and pen handy.

Join us next week for Episode 7 as we invite Jeff Shuck, CEO of Plenty Consulting, to discuss Change Management. Jeff will lives on the front-line of change. He not only helps clients adapt and grow, but as an entrepreneur himself, he understands he needs to lead through change constantly. It’s an interview you won’t want to miss!

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.