Episode 6: Culture

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 6 of The Seven C’s of Creative Leadership! Today, we discuss the fifth C: Culture. “We have to innovate or die,” is a great rallying cry until we wake up and realize its really a commitment to fostering a more creative culture. The challenge for most organizations is that creativity is often outsourced to external agencies leaving current executives with little hands-on creative leadership experience.

This week’s guest is Tim Murphy, VP Digital & Media at Pernod Ricard. Tim has worked onTim-Murphy-300x200 global iconic brands, like Absolut, and knows first-hand that fostering a creative culture is critical for brand stewardship and for innovation. In our interview we ask Tim how a large global corporation like Pernod Ricard nurtures a creative and innovative culture. His answers just may surprise you — his insights are applicable to any organization big or small!  Highlights include:

  • You have to promote experimentation. Perfect solutions just don’t fall into your lap.
  • It’s critical to create the space for creativity. Creative thinking needs to be coaxed into the light.
  • The importance of play — “This is what my kids do.”
  • Find out what people are passionate about…then let them at it.
  • Share and show what you’re doing with other people. Avoid the protectionist trap.
  • Be patient. This can’t, and won’t, happen overnight.

There’s much, much more to learn from Tim!  Be sure to listen with a pad and pen handy.

Join us next week for Episode 7 as we invite Jeff Shuck, CEO of Plenty Consulting, to discuss Change Management. Jeff will lives on the front-line of change. He not only helps clients adapt and grow, but as an entrepreneur himself, he understands he needs to lead through change constantly. It’s an interview you won’t want to miss!

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 5: Connecting

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 5 of The Seven C’s of Creative Leadership!  Today, we discuss the fourth C: Connecting. One of the most important tasks of the creative leader is to connect complementary brains together in order to foster collaboration and bring diverse perspectives to the table. Creative leaders have the confidence and are secure enough to let others come up with the brilliant ideas. They will devote the necessary time to create great teams, they’ll do what it takes to support them, and most of all, they realize when it’s time to get out of the way.

Author Max Mckeown is our special guest for this topic. Having just interviewed many, max-2-300x300many leaders for his new book, The Innovation Book, Max provides a ton of insight on how creative leaders can leverage the power of connecting to build a bigger collective brain. Highlights from our interview with Max include:

  • To really foster innovation, you need a playful side, your inner child, to come out.
  • Sometimes, the reasons innovation and connecting don’t work is that you’re not having fun, and you’re not providing enough time to let ideas flourish.
  • The differences between open innovation, top-down innovation, and bottom-up innovation.
  • Discovering the blocks that are culprits behind anti-innovation cultures.
  • The bigger brain and its untapped potential. The importance of investment in building a bigger collective brain.
  • How Connecting makes this all possible!

As Max states in our conversation, everyone has a creative playful side to them; it’s a side that most everyone wants to express more of at work. When creative leaders can tap into this insight, they have extraordinary power to unleash to creative thinking and rally people together to solve tough problems.

The Innovation BookThe Innovation Book is now available and I highly recommend it! As someone who sat in a corporate innovation leadership role, it’s the kind of book I would have bought for everyone on my team. The book not only explains innovation from a process perspective, but addresses many creative leadership principles that are critical for developing a more innovative and creative culture. I also love the “innovator’s toolkit” section where Max brilliantly curates a selection of tools and models to utilize during various stages of the innovation journey.

Join us next week for Episode 6 as we invite Tim Murphy, VP Digital & Media at Pernod Ricard to discuss Culture.  Tim will share how a large multi-national organization with an iconic brand portfolio works hard to maintain its creative culture.

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 4: Creativity

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 4 of The Seven C’s of Creative Leadership!  In this conversation we discuss the third C: Creativity. There’s so much discussion taking place in the blogosphere about creativity right now; we think it’s important to reiterate a key point: executive leaders do not need to feel pressure to express their own creativity. Rather, their number one job is to create the conditions for others to be creative. As Warren Bennis once said:

“There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers can flourish.”

In this week’s episode, we welcome Chief Creative Officer, David Bonner, to share his David-Bonner-2-300x300perspective about how leaders can help employees flourish creatively. Highlights from David’s interview include:

  • Using the analogy of a film director to express the spirit of Warren Bennis’ creative leadership quote.
  • Sharing how his company, Marriner Marketing, invites everyone into “the creative kitchen.”
  • Avoiding the “wit-seeking missile!”
  • Just like fine wine, creativity takes patience, time and resilience.

Creativity is a lengthy subject to cover in one thirty-minute interview. The aim of this episode, however, is to motivate you to create better conditions for your employees to express their creativity. Quite often, this means addressing cultural dynamics and bad behaviors that tend to send creativity running for shelter. The good news is that by demonstrating you value creative thinking and will do what it takes to protect such work, employees will quickly rally to your cause!

Join us next week for Episode 5 as we welcome author Max Mckeown to the show to discuss Connecting. Max just released a must read for any creative leader: The Innovation Book. Through his research with various leaders and organizations, Max has fresh perspective on what it takes to “build a bigger collective brain.”

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

 

 

Episode 3: Curiosity

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 3 of The Seven C’s of Creative Leadership!  In this conversation we dive into the second C: Curiosity. Effective Creative Leaders understand that curiosity is the bedrock of fostering a creative culture. The most effective technique for inspiring curiosity is to ask questions.

Our special guest, Brand Strategist, Steve Kazanjian, shares his perspective about why kazanjian-2-200x300Curiosity is so critical and how you can cultivate more of it in your company. Highlights from Steve’s interview include:

  • Re-framing curiosity as the quest for the truth.
  • Why curiosity is the pre-work of creativity.
  • Why it’s critical for leaders and organizations to get out of their comfort zone and how curiosity helps people accomplish this.
  • Steve’s warning that you “cannot be afraid to leave the building.” Why getting out of the office is so critical to getting inspired.

Curiosity is perhaps the easiest “C” to immediately incorporate into your leadership routine. It simply requires stimulating conversation via thought-provoking questions.  Asking “Why?” and “Why not?” are often the only questions you need to ask to uncover those hidden nuggets of insight that can unleash your team’s creative thinking. Be sure to join us next Monday for Episode Four: Creativity. We’ll welcome David Bonner, Chief Creative Officer of Marriner Marketing to the show. David will share his wisdom on how he creates the conditions for others to deliver game-changing creative ideas.

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.

Episode 2: Communication

The Seven C’s of Creative Leadership

By Tony Vengrove

7 C's of Creative Leadership

Welcome to Episode 2 of The Seven C’s of Creative Leadership!  In this conversation we dive into the first C: Communication. Why is communication the first C? Because creative and innovative initiatives require both a vision to inspire and constraints to ensure people’s effort is directed into specific areas.

Perry-Baldwin-7C-270x300Our special guest, Perry Baldwin, COO of The Family Room, joins us to share his perspective about communication and creative leadership. Highlight’s from Perry’s interview include:

  • Why it’s essential to articulate a vision or a WIG (wildly important goal) for your business.
  • Why communicating through objectives not only helps initiative work, but is critical to judging ideas.
  • The importance of accountability and why it shouldn’t be feared.
  • The most important communication tool: listening.
  • Recognizing that creativity isn’t analytical; you have to accept that you can’t manage creativity, only influence it.

Effective communication is the bedrock of Creative Leadership! Creative leaders understand the power of communication when it comes to inspiring creative thinking in their organization and will do whatever it takes to ensure everyone is aligned with the vision.

Be sure to join us next Monday for Episode Three: Curiosity. We’ll welcome branding and strategy guru, Steve Kazanjian to the show. Steve will share his wisdom on how to stimulate curiosity in your organization. You won’t want to miss this important conversation, which is critical to both leading innovation and driving employee engagement.

You can follow the show and listen to archived episodes at our official landing page at Business in the Morning.

Founder, Miles Finch Innovation LLCMiles Finch Innovation helps companies navigate the messy territory of corporate innovation. We’re strategic thinking partners who can help you get unstuck and identify creative solutions to your toughest challenges. We also love to train and speak on the subject of Creative Leadership. Email us or call us at 860-799-7505 to learn how we can help you you unlock the creative potential of your employees.